This fundraising campaign was a far-reaching communications effort. Intended to build awareness for four new YMCA locations in the lower mainland. (Scaled back to three locations as it went along.) There were many components designed and built to support the effort a few of which are shown here. The Coquiltam and Chilliwack YMCAs are up and running with Vancouver still in the development stages.
YMCA Fundraising Campaign
Presentation folder to carry all collateral, brochures and explainer documents
The covers of four of the fundraising brochures
Many of the brochures were gatefold, three panel brochures
The print campaign tied in with a custom WordPress website, social media assets and outdoor campaigns in the Vancouver area
SWCA has been providing design services to YMCA-BC since 2011.