This annual report was to be designed using a friendly approachable style. Although for a Police Force, a non-aggressive look was requested in-order to set that friendly tone.
Large photos and smiling faces help to tell the story
Carefully styling the text on a text-heavy page, increases readership
Overlaying simple infographics on an image directs the readers eye.
The Metro Vancouver Transit Police is the only dedicated police service in Canada focused on reducing crime and disorderly behavior in and around the public transportation system. Patrolling Metro Vancouver’s 148 km of rail, 63 stations, 2,000 buses and 245 bus routes, they serve 21 diverse communities and one First Nation.
SWCA has been providing graphic design services to the Metro Vancouver Transit Police since 2015.