Infographics are designed with the reader in mind. First we want to catch their eye with a pop of colour. Then through the use of captions, pull-quotes or other visual accents we stop them long enough to make a point. In todays information-heavy world, successful communication occurs when people actually read the content!
For this TransLink Annual Report SWCA developed a colour keyed series of icons
A standard border treatment and section colours were utilized
A graphic from the TransLink 2019 Customer Experience Action Plan
The 2019 roadway themed graphic was carried on through several pages of the report