When SM Products in Ladner BC were ready to develop seafood packaging for big box retail, they called on SWCA to help with the packaging design. We worked with them on the higher profile retail packages. We also designed upscale shipping cartons. They were sure to catch an extra glance as they were loaded into the stores and shops selling the products.
British Columbia Seafood Products Packaging
Along with the retail package designs, SWCA provided in-house studio photography and art-direction. All the printing and print details were coordinated through our production department. The complex final artwork sometimes required 8-10 ink colours to achieve the high-quality look our client was after. Our experience with food packaging made sure the projects proceeded smoothly.
In addition to seafood packaging for big box retail products- the shipping cartons presented another level of quality branding for all the products.
Sample layout of artwork on printers die-line - final design for boxed retail packaging.
The name Woonia is inspired by ages old fishing traditions of West Coast First Nations. Those practices have provided generations with fresh seafood while respecting sustainable fish harvesting. The products supplied by SM Products signify quality and a belief that managing the Pacific fish stock responsibly, ensures an ample supply for the future.