Annual report design has been a mainstay of our business for years. This document is TransLink’s Annual Report for the previous (Covid) year of 2020. The nature of events for the year dictated a more subdued approach for the annual report design. Fewer large infographics and a little less “fun” overall.
The post-covid 2020-2021 report incorporated a more subdued colour palette
The textured pattern from the TransLink face masks was used throughout as a graphic texture in the report.
Project Description: Annual reports are copy-heavy and packed with information. We utilize smaller chunks of copy. This gives the reader a chance to start reading at any point that catches their eye. Throughout the pages we are using infographics as well. Small little snippets of visual information also help make the document more reader friendly. Printed by Hemlock Printing on their HP Indigo digital press.
SWCA has been providing design services to TransLink since 2009.